ABOUT ME
Hello, I’m Sunjoo.
Growing up in Seoul, food wasn’t just sustenance; it was the heart of our family gatherings, a language of love spoken through bubbling stews and shared banchan.
After moving abroad, I was thrilled to see Korean food gaining popularity. But honestly? What I often found in restaurants and online felt like a muted echo. Dishes were sometimes overly sweet, missing the bold, savory depths, or lacked the essential harmony – the sohn-mat (손맛, ‘hand taste’) – that makes Korean cuisine truly special.
That’s when I decided to create Blonde Kimchi. It’s my passion project dedicated to preserving the authenticity of Korean home cooking while making it incredibly approachable for everyone, wherever you are in the world. My goal is to turn Korean cooking from a challenge into a joyful adventure, helping you build confidence and discover the rich stories behind the flavors.
My Core Values
Authenticity Without Compromise: Recipes stay true to Korean traditions while embracing practical ingredient swaps.
Accessibility: No specialty store required—just smart hacks and clear instructions for every dish.
Community: Food brings people together. Through storytelling and shared experiences, we celebrate the connections that Korean cuisine fosters.
Innovation: Honoring tradition doesn’t mean standing still. I modernize recipes without losing their soul.
Find me elsewhere:
See my Recent Recipes
Getting hungry? Try out my most recent recipes.
